Summer is known as a slow time in the world of business social media accounts. Everyone is too busy lying on the beach to pay much attention to what you are posting. When your potential audience is on social media, chances are they are sharing vacation pictures or looking longingly at the places their friends are going.

When it comes to developing social media content, knowing how to effectively communicate on each channel is necessary to navigate the different platforms.

Developing your podcast is only half of the work. Once you have your plan in place, you move onto the next step: booking good guests.

In the world of writing, adjectives are colorful brushstrokes that paint vivid images in the reader's

mind.

Labor Day unofficially marks the end of summer and the changing of the seasons as students head back to school and thoughts begin to turn to the (eventual) arrival of fall. In Memphis, chilly weather may not be on the horizon, but who can’t help but think of sweaters and boots when pumpkin spice lattes show up on coffee shop menus?

While finishing my degree at the University of Memphis, I had the chance to work for Shannon as a freelancer. At the time, I had only worked on social media campaigns and event marketing through my coursework and student practicum, so experience with Campfire Collective was a thrilling opportunity for me.

As the summer comes to an end, planning for fall content begins! Making sure your social media is ready for pumpkin season will make your life much easier by giving you a good stockpile to draw from. To keep your customers engaged throughout the autumn season, here are my three tips for fall.

I love to talk. Mostly because I love getting to know people. I am the person who holds up the checkout line because I am asking the cashier to tell me their life story. You could put me in front of a wall and I’d probably start asking questions about its deepest desires. But I wouldn’t get much of a response.

I’ve always liked taking things apart and figuring out how they work. When I was a kid, I used to take apart the family’s ever-silent rotary telephone to figure out how to make it ring.

Having a social media presence as a business is a necessity. Yet, posting, engaging, and building an audience alone will only get you so far in reaching your overall goals.

We’ve all been there, at a networking event, professional gathering, or just a party. “What do you do?” someone inevitably asks. How well you answer depends on how well you are prepared!

Over the past few months, we’ve talked a lot about getting ready to start a design to promote your marketing project. We’ve established a rapport with the client, defined an audience, gathered our materials, and picked the tools we want to use. There are a lot of administrative steps on the front end, but now we’re ready for the fun stuff: laying out our design!

Working from home can be both a blessing and a curse. You’ll enjoy the freedom to work in a way that is comfortable to you, but it is extremely easy to develop bad habits or fall into a slump. Let’s dive into a few ways you can keep your remote work days fresh and productive!

Search engine optimization is a viable marketing strategy and occurs whether your business actively uses it to your advantage or simply lets other businesses enjoy visibility over you. Utilizing SEO tactics can be the difference between showing up on the coveted first page of Google results and the seventh “o” in the Gooooooooooooooogle results. 

I’ll be honest. I love to read and will take any excuse I can to drop everything and pick up a book. Luckily, as a professional writer, I have the perfect reason: reading helps me become better at my job.

A content calendar is a useful tool for organizing and planning your content creation process, whether it is for social media, a blog, or other types of content. You’ll stay consistent with your publishing schedule, cover a variety of relevant topics, and align your content with important dates and events.

Whether it is trends, algorithms, or platforms, social media is constantly changing. Choosing the right social media platform(s) can be difficult. Ultimately, your industry niche and target audience are the deciding factors. Do I need accounts on all social media platforms?

Your audience is going to vary between a local, state, national, and international marketing campaign. Each subset will have its own norms, traditions, preferences, and ways of living life. You’ll want to take a deep dive into your audience to ensure you resonate with them. Figure out what makes them tick and what makes them change behavior. What do they generally shy away from, and what draws them in?