Better Than Good: Using Adjectives to Add Meaning and Depth to Your Copy
By Gaye Swan
In the world of writing, adjectives are colorful brushstrokes that paint vivid images in the reader's mind. They provide the details and nuances that turn a ho-hum description into a memorable reading experience. By selecting the right adjectives, writers can evoke emotions, set the tone, and create a lasting impression.
While the word "good" is serviceable, it lacks the punch and specificity that stronger adjectives can bring. Imagine a chef describing a dish as "good." You might be tempted to order it – but imagine that same chef describing the dish as scrumptious, mouthwatering, or delectable. Better yet, what if the chef got more specific, using terms like:
Oodles of Mediterranean-inspired flavor
Seasonal and locally-sourced
Roasted, toasted, seared, charred, or smoky
Tender, succulent, or savory
Crisp, crunchy, fresh, sharp, or bright
Spicy, peppery, lemony, tangy, or tart
The latter descriptions not only stimulate the senses but also make the reader feel like they're savoring the dish right alongside the chef. I’d be much more likely to order the dish, wouldn’t you?
Explore Expressive Alternatives
Want a few words that are better than good? Try these vivid, meaningful adjectives:
Exceptional implies a level of quality that stands out from the crowd
Superb is perfect for highlighting the highest levels of quality and performance
Exquisite works well to describe something with delicate beauty and intricate details
Marvelous expresses admiration and wonder
Impressive showcases something that makes a strong impact or a powerful statement
Splendid captures a sense of magnificence and grandeur
Stellar highlights excellence and performance
Eminent suggests a high level of importance or distinction
Exhilarating conveys a sense of energy and fun
Cutting edge describes the latest and greatest technology or practice
Compelling suggests a high level of engagement and urgency
Add Nuance to Your Writing
Adjectives allow you to convey specific shades of meaning. These adjectives can capture the exact feeling you want your readers to experience:
For something that brings joy and comfort, try the word pleasant
To applaud actions or qualities that deserve recognition, use commendable
When something fulfills expectations or desires, try satisfying
If you’re describing a choice or decision that is fitting or suitable, use the word apt
To evoke a feeling of renewal and invigoration, try the word refreshing
For a cozy feeling of familiarity, try favorite
By choosing adjectives thoughtfully and steering clear of overused and generic terms, you'll infuse your writing with depth, meaning, and excitement. So, whether you're describing a product, an experience, or a simple moment, remember that a well-chosen adjective can be the difference between bland and breathtaking!
