Better Than Good: Using Adjectives to Add Meaning and Depth to Your Copy

By Gaye Swan

In the world of writing, adjectives are colorful brushstrokes that paint vivid images in the reader's mind. They provide the details and nuances that turn a ho-hum description into a memorable reading experience. By selecting the right adjectives, writers can evoke emotions, set the tone, and create a lasting impression.

While the word "good" is serviceable, it lacks the punch and specificity that stronger adjectives can bring. Imagine a chef describing a dish as "good." You might be tempted to order it – but imagine that same chef describing the dish as scrumptious, mouthwatering, or delectable. Better yet, what if the chef got more specific, using terms like:

  • Oodles of Mediterranean-inspired flavor

  • Seasonal and locally-sourced

  • Roasted, toasted, seared, charred, or smoky

  • Tender, succulent, or savory

  • Crisp, crunchy, fresh, sharp, or bright

  • Spicy, peppery, lemony, tangy, or tart

The latter descriptions not only stimulate the senses but also make the reader feel like they're savoring the dish right alongside the chef. I’d be much more likely to order the dish, wouldn’t you?

Explore Expressive Alternatives

Want a few words that are better than good? Try these vivid, meaningful adjectives:

  • Exceptional implies a level of quality that stands out from the crowd

  • Superb is perfect for highlighting the highest levels of quality and performance

  • Exquisite works well to describe something with delicate beauty and intricate details

  • Marvelous expresses admiration and wonder

  • Impressive showcases something that makes a strong impact or a powerful statement

  • Splendid captures a sense of magnificence and grandeur

  • Stellar highlights excellence and performance

  • Eminent suggests a high level of importance or distinction

  • Exhilarating conveys a sense of energy and fun

  • Cutting edge describes the latest and greatest technology or practice

  • Compelling suggests a high level of engagement and urgency

Add Nuance to Your Writing

Adjectives allow you to convey specific shades of meaning. These adjectives can capture the exact feeling you want your readers to experience:

  • For something that brings joy and comfort, try the word pleasant

  • To applaud actions or qualities that deserve recognition, use commendable

  • When something fulfills expectations or desires, try satisfying

  • If you’re describing a choice or decision that is fitting or suitable, use the word apt

  • To evoke a feeling of renewal and invigoration, try the word refreshing

  • For a cozy feeling of familiarity, try favorite

By choosing adjectives thoughtfully and steering clear of overused and generic terms, you'll infuse your writing with depth, meaning, and excitement. So, whether you're describing a product, an experience, or a simple moment, remember that a well-chosen adjective can be the difference between bland and breathtaking!

Previous
Previous

How to Book Relevant Guests for Your Podcast

Next
Next

Goodbye, Summer. Hello, Fall. Incorporating Labor Day into Your PR Strategy