Let Your Light Shine with Campfire Collective
Our MISSION it to empower our clients through strategic, community-focused marketing.
And we do it through VALUES of trust, communication, creativity, relationships, and results.
Creatives:
Campfire Collective is a team of passionate, creative individuals, each bringing unique expertise to the table. Our skillsets converge in marketing, PR, hospitality, content creation, business and Memphis.
Communicators:
We like to talk, a lot. We also know how important it is to listen - to our clients, our community, and our audiences. Two-way communication is at the forefront of everything we do.
Connectors:
We love to connect the dots. Between clients, partners, friends, nonprofit and for-profit - if there are ways we can integrate our community for good, we want to do it.
We have had the opportunity to work on many rewarding projects. Let’s shine a light on a few!
We have developed and executed campaigns that:
Won 12 VOX and 16 Gold PRSA Memphis Awards in 2024
Earned Campfire Collective the PRSA Memphis Best Small Agency Award in 2024
Won six VOX and five Gold PRSA Memphis Awards in 2022
Earned Shannon the PRSA PR Executive of the Year Award in 2022
Launched approachable find dining restaurant JEM to sell out crowds opening weekend, with booked reservations for 2+ months after
Within 6 months of opening, organically grew JEM’s social media following by 78% and secured international coverage in 6 publications, including Food & Wine magazine, that brought positive brand attention to the city of Memphis as a whole
Hosted Welcome to Memphis’ first hospitality job fair at the Overton Park Shell, securing participation from over 20 local hospitality employers and 200 job-seekers
Supported 37 small businesses and non-profits with store openings, PR campaigns and social media in 2024
Developed a comprehensive 2025 marketing strategy and timeline for Huey’s Restaurants to coincide with landmark anniversaries and new store openings
Developed comprehensive social media strategy for Memphis-based Freedom Preparatory Academy surrounding its expansion into Alabama
Organized the grand opening for the new Mid-South Hobbies RC Park on Summer Avenue, resulting in attendance over 250 guests and an increase in overall gross monthly sales throughout the rest of the year
Provided social media coverage for WYXR’s sold-out Raised by Sound Fest 2024, increasing the brand’s impressions by 375%, reach by 564%, and engagement by 646%
Developed and implemented a community engagement program for Chuck Hutton Toyota, including successful donation drives for four local non-profits, strategic partnerships with Whitehaven schools, and two well-attended onsite community events
Hosted Memphis’ first World Day of Remembrance (WDoR) event in partnership with Innovate Memphis and the City of Memphis to advocate for safer streets, resulting in the highest attended WDoR event statewide
Landed 6 feature stories in StyleBlueprint for 5 clients.
Landed two clients in feature stories for Time’s Money Magazine.
Carrying the Torch
Without the support of our community, Campfire Collective would have fizzled before it caught fire! We are forever grateful for the continued warm enthusiasm and welcome we receive from clients, colleagues, friends, and neighbors.
Our relationship with our community is a vital part of our identity. When it comes to our clients, we believe strongly in working with community-minded businesses, so they can in turn lift up our community as a whole.
And when we talk about volunteering, we are committed to using our resources to make a lasting, positive impact in Memphis. Non-profits light the flames – we want to carry the torch forward. Our volunteer program empowers our team to donate time and expertise to organizations that fuel their individual fires - and provide opportunities for us to collaborate as a team too!
“Working with Campfire Collective was an absolute game-changer for our brand. From the moment we partnered with them, it was clear that we had made the right choice. Their innovative strategies and hands-on approach have significantly boosted our online presence and engagement, far beyond our expectations. The team’s expertise, professionalism, and unwavering commitment to our success made the entire experience exceptional and seamless. They took the time to understand our unique needs and tailored their services to fit our goals perfectly. The results speak for themselves—our brand's visibility and interaction levels have soared. We highly recommend Campfire Collective to anyone looking to elevate their social media game and achieve outstanding results.”
— DIAMOND YOUNG, DIRECTOR OF MARKETING, GREATER MEMPHIS CHAMBER
“The incredible team at Campfire has been an amazing partner over the years and has been an integral part of our organization’s effective program delivery. Through internal transitions, strategic pivots, and all the unexpected changes we’ve thrown at them, they have always shown up to offer support in the right moments and in the right ways.”
— JACKSON MCNEIL, TRANSPORTATION & MOBILITY DIRECTOR, COMMUTE OPTIONS (AN INITIATIVE OF INNOVATE MEMPHIS)