We are here. The year is 2025 and we've got AI that can write songs, virtual reality concerts you can attend from your couch, and if you don’t take a photo of your meal first… did you really even eat it?

Getting in front of the camera or a microphone for an interview can feel intimidating. Whether you’re a seasoned expert or stepping into the spotlight for the first time, there’s no denying that media interviews can stir up nerves. But here’s the good news: With the right mindset and some solid preparation, you can handle any interview with confidence and grace.

In today’s world, knowing how to navigate the media is such a powerful way to make sure your message gets heard and remembered. Whether you’re a pro at speaking on camera or it's your first time in front of a microphone, understanding the media landscape is key. It’s not just about what you say, but where and how you share it so it truly connects.

At Campfire Collective, we believe confidence in the media comes from being prepared, knowledgeable, and adaptable. The media world is always changing, and knowing how to show up and communicate across different platforms is super important. In this post, we’ll help you sharpen your media lens—covering everything from understanding the media landscape, adjusting to different platforms, thinking like a journalist, to staying on top of the latest trends. Let's dive in!

Imagine you’re sitting across from a reporter, mic in hand, lights shining down. Do you feel ready? Do you know exactly what to say? If the thought makes you sweat a little, don’t worry—we’ve got you. At Campfire Collective, we believe that great media appearances start with one thing: confidence in your message. If you’re clear on what you stand for, you can show up authentically, tell your story, and leave a lasting impression.

Team-building activities aren’t just a fun break from the workday grind – they’re a fabulous way to strengthen your company’s culture, foster camaraderie, and boost morale. These experiences allow coworkers to connect on a personal level, improve communication, and return to the office feeling more united and energized. Whether your team needs a little adventure or a chance to relax and unwind, Memphis offers plenty of opportunities to bring everyone closer together.

Let’s take a look at a few of the cool team building activities the 901 has to offer!

As I prepare for my upcoming BizWomen Mentoring Monday experience, I am reminded of all the times mentorship has shaped my professional career. I have spoken before about how I once thought mentorship was unnecessary

As readers of our blogs know, at the end of each year the Campfire Collective team loves to share our predictions for the next twelve months. My prediction centered around the use of AI in copywriting – and as I reflected and researched, I realized that I had more to share than one short prediction could cover.

If you’ve been around for some time, you know that I kick off each new year with Kat Gordon’s visioning exercises to determine what Campfire Collective should look like in 12 months.

2024 was all about artificial intelligence, personalized marketing, user-generated content, short-form videos, and the rising impact of Gen Z. Curious about what’s ahead?

What a year!  Between TikTok trends and Twitter’s demise, the Paris Olympics and the Presidential election, this year has certainly kept marketers on our toes.

When we started Campfire Collective, our vision was simple: create powerful, community-driven stories that resonate. At this year’s PRSA 2024 VOX Awards, that vision found the spotlight.

If you haven’t read Shannon’s blog on gratitude for the small things in life, we encourage you to hop over and take a look!

It’s that time of year again: Giving Tuesday is quickly approaching, followed by the end-of-year giving push. Every social media platform becomes inundated with posts saying that if you donate a little bit of change, you can be the change you want to see. Sound cheesy?

If you have been around here for some time, you know that Thanksgiving is my favorite holiday. I love this day for many reasons (no commercialism, relaxed pace), but the main one is an intentional focus on gratitude.

In the first two parts of our series, we covered the fundamentals of outreach and how to stay top-of-mind with your contacts without being over the top. Now, let's explore the final piece of the puzzle: creating long-term success through strong partnerships with both media and community organizations.

IT’S SUMMER! Allow me to help you level up your social media feed with some delicious and aesthetically pleasing recipes. These three dishes not only taste great but are photo-worthy and sure to engage your audience. We are talking colorful, nourishing, and audience-pleasing meals!