2024 was all about artificial intelligence, personalized marketing, user-generated content, short-form videos, and the rising impact of Gen Z. Curious about what’s ahead?

What a year!  Between TikTok trends and Twitter’s demise, the Paris Olympics and the Presidential election, this year has certainly kept marketers on our toes.

When we started Campfire Collective, our vision was simple: create powerful, community-driven stories that resonate. At this year’s PRSA 2024 VOX Awards, that vision found the spotlight.

If you haven’t read Shannon’s blog on gratitude for the small things in life, we encourage you to hop over and take a look!

It’s that time of year again: Giving Tuesday is quickly approaching, followed by the end-of-year giving push. Every social media platform becomes inundated with posts saying that if you donate a little bit of change, you can be the change you want to see. Sound cheesy?

If you have been around here for some time, you know that Thanksgiving is my favorite holiday. I love this day for many reasons (no commercialism, relaxed pace), but the main one is an intentional focus on gratitude.

In the first two parts of our series, we covered the fundamentals of outreach and how to stay top-of-mind with your contacts without being over the top. Now, let's explore the final piece of the puzzle: creating long-term success through strong partnerships with both media and community organizations.

IT’S SUMMER! Allow me to help you level up your social media feed with some delicious and aesthetically pleasing recipes. These three dishes not only taste great but are photo-worthy and sure to engage your audience. We are talking colorful, nourishing, and audience-pleasing meals!

I've often talked about the magic of teamwork, and there's no better example than the amazing crew at Campfire Collective. Our team is equipped with the skills, passion, and dedication that make us shine in the marketing world.

You have selected your podcast topic, and platform, invited your guests, and know how to save money doing it all.

They’re taking the world by storm, and they’re here to stay! Gen Z is pushing the status quo in all fields with their results-driven and socially conscious attitude.

In the first part of our series on building and maintaining relationships for PR and marketing, we laid out the essentials of media relations for clients. Now, let’s look at the delicate art of staying top-of-mind with your contacts without overwhelming them.

If you’ve read our blogs, you’ve read this nugget of advice several times: before you create anything in the marketing world, you must know your audience. What motivates them?

In today’s digital age, the influence of social media extends far beyond personal connections and entertainment. It has become a powerful tool for businesses in many areas – including Human Resources (HR).

The marketplace – once confined to print ads, television commercials, and billboards – is now a constant, clamoring presence.

Podcasts are a great way to share your knowledge and market your business – but you may feel overwhelmed when you consider the cost of equipment and production.

In today's world, consumers are not just looking for products or services; they're seeking meaningful connections with brands that align with their values and beliefs. As a result, corporate social responsibility (CSR) and philanthropy have become integral components of successful marketing strategies for businesses across industries.