I've often talked about the magic of teamwork, and there's no better example than the amazing crew at Campfire Collective. Our team is equipped with the skills, passion, and dedication that make us shine in the marketing world.

You have selected your podcast topic, and platform, invited your guests, and know how to save money doing it all.

They’re taking the world by storm, and they’re here to stay! Gen Z is pushing the status quo in all fields with their results-driven and socially conscious attitude.

In the first part of our series on building and maintaining relationships for PR and marketing, we laid out the essentials of media relations for clients. Now, let’s look at the delicate art of staying top-of-mind with your contacts without overwhelming them.

If you’ve read our blogs, you’ve read this nugget of advice several times: before you create anything in the marketing world, you must know your audience. What motivates them?

In today’s digital age, the influence of social media extends far beyond personal connections and entertainment. It has become a powerful tool for businesses in many areas – including Human Resources (HR).

The marketplace – once confined to print ads, television commercials, and billboards – is now a constant, clamoring presence.

Podcasts are a great way to share your knowledge and market your business – but you may feel overwhelmed when you consider the cost of equipment and production.

In today's world, consumers are not just looking for products or services; they're seeking meaningful connections with brands that align with their values and beliefs. As a result, corporate social responsibility (CSR) and philanthropy have become integral components of successful marketing strategies for businesses across industries.

When operating in a hybrid work dynamic, no two days are ever the same. Some days may require you to be completely remote, while others will have you driving all around town.

Relationships are the most fundamental building blocks of great public relations. It’s literally in the name!

In the quickly evolving landscape of social media, one common denominator remains throughout all of the shifts and trends: the influencer. Traditionally, and up until recently, these have been celebrities.

In the field of marketing, every word counts and every impression matters! Two key components play a pivotal role in shaping a brand's identity and influencing consumer perception: copywriting and branding. While each has a distinct function, the two intersect to form the cornerstone of any successful marketing strategy.

Establishing goodwill is paramount in public relations. Effective efforts to nurture goodwill can elevate your organization’s standing as a community ally or a cause worthy of support.

For most of my early career, I didn’t see the point of mentorship. I thought everyone had their own journey, nobody understood my specific circumstances, and I could read and study my way to success. (Can you believe I was a Type A, straight A student for most of my life?) Only recently has my perspective changed.

You can’t have a podcast without recording audio. Audio content is the whole point of a podcast! Before you press that record button, make sure you have solid recording practices in place and the right platforms selected to reach your target audience.

Have you ever gone to an event, and wished it didn’t have to end? Well, when you create the perfect follow-up campaign, it doesn’t have to!

Acknowledging holidays is a great way to connect with your audience, especially when the theme is on-brand for your organization! You don’t have to stick to the most well-known celebrations, either. If you look around online, you’ll find lists of obscure holidays for every occasion.

In the world of marketing, effective copywriting can make the difference between a scroll-past and a click-through.

It’s no secret that January is a slow month of the year for restaurants. People are holding strong to their New Year’s resolutions, recovering from big holiday spending, and opting for cozy nights at home.