Borrowing its terminology from nature, evergreen content alludes to the timeless appeal of evergreen trees and foliage. Just as the leaves of such plants and trees never fade or change, evergreen content stays fresh and relevant for readers over a long period of time.

Since 2020, podcasting has taken the auditory world by storm. Many businesses, brands, entrepreneurs, and others are creating and sharing their own podcasts. According to Oberlo.com, “The popularity of podcasts worldwide has been increasing over the past few years, with the number of global listeners expected to be 464.7 million in 2023.”

This month, we’re talking all about what information and materials you need to begin the design process, and some tools you can use to build your marketing masterpiece. There are a lot of choices out there beyond what I’ve highlighted here, so don’t be afraid to try something new or say goodbye to something that doesn’t work for you.

Community involvement should be a part of any for-profit’s business and marketing strategy. Not only is giving back to your community the right thing to do, it also offers marketing advantages.

We’ve all seen them – Top Ten Movies to See This Year, 15 Reasons You Should Use Facebook, 25 Tips for a Flatter Tummy. List blogs, or listicles, have become quite popular in recent years because they are both easy to read and easy to share on social media.

There’s no question that the podcasting market has taken off since 2020. Due in large part to pandemic restrictions, podcasting gained popularity as a new way for consumers, individuals, and businesses to connect without contact. In fact, almost 90 million people listened to podcasts in 2022 and that number is quickly increasing. Why should you consider podcasting for your business? Here are my top three reasons why podcasting continues to be an important marketing tool.

One of the fun facts about Campfire Collective is how we got our name. Head Trailblazer Shannon Briggs is a huge fan of stepping away from the digital world and getting out into nature. Fortunately, Memphis has an abundance of lush and beautiful green spaces!

One of my favorite things about marketing is putting myself in the shoes of the intended audience. What will catch their eye? What will they find important? How will their attention travel through the information we want them to see?

After carefully crafting every sentence, you’ve finally gotten your blog, article, or press release written. Now what? As tempting as it may be, the next step is not to send it directly to your editor or client. Resist the urge to cross your writing project off your list and PROOFREAD.

Spring is almost here and the flowers are starting to bloom. Along with a welcome change in temperature, the season is associated with rebirth and new beginnings. Whether it's through TikTok videos, Instagram reels, or other video content, it is important to refresh your content strategies for the spring and summer.

I say this with all the love and care in my heart: you are behind on marketing your event. Do I know when your event is? No. Do I know what you have done so far? Also, no. Yet, from experience, I am 90% certain that my statement is true.

“Can’t we just run ads and not worry about the other stuff?”
“Why do I have to pay to be on Facebook? Posting is free.”

These are both common conversations I have with clients, colleagues, and friends. They are justified! As social media marketing becomes increasingly more complex, understanding the roles of different types of content are even more important. While “paid content” and “organic content” can sound like fancy marketing industry terms, it all boils down to whether there is money involved. Paid content involves ad dollars, and organic content does not. Yet, both are important for different reasons, and together they can make a social media strategy reach its full potential.

At some point, in the ’90s I think, people started using “backslash” for every slash associated with computers. I’m not sure why, I guess it makes them feel all Matrix-y, like a very fancy hacker? In any case, nowadays a lot of people don’t know there’s a difference. Behold:

Each year thousands of football fans around the country tune into the Super Bowl. For creative communications professionals like myself, the Super Bowl is all about the awesome ads. This year, the Super Bowl featured a wide variety of commercials from market leaders like T-Mobile and M&MS. Here are my top 5 ads from Super Bowl 57.

When my business started to scale several years ago, I realized it was time to stop going with the flow and establish some measurable benchmarks. With some trial and error, I found a system that works for me, and now Campfire Collective, so much so that I am sharing it in the hope that others can find inspiration for setting a framework for their business, life, or personal goals.

Love is in the air and the team at Campfire Collective has one true sweetheart we can all agree on: Memphis. Just in time for Valentine’s Day, we gathered our thoughts together about what makes our city and community so worthy of our affection. Some of our reasons are the same – we do love our food! – and we hope some will spark new ideas. From all of us to all of you, here are just a few of the things we love about Memphis:

Oh, Valentine’s Day! The day when true lovers exchange tokens of affection – or the day when commercialism rears its ugly head. Your point of view may depend on your mood, or your relationship status. Love it or hate it, however, Valentine’s Day is a huge revenue-spinner in the U.S. and smart marketers know how to use it to their advantage. For a copywriter, the day provides plenty of sweet ways to add a little fun to your content.

Ahh, alliteration! Is it a delightful device or a pitfall of perilous phrasing? Considering that it took me 30 minutes to come up with the headline and the first sentence of this entry, I’m leaning towards “pitfall.”

As I began putting together a plan for Campfire Collective, I always knew that one important component would be community service. I wear my heart on my sleeve for Memphis – if you’ve read my blogs and the Campfire Collective newsletter, you know I can’t hide my love for my hometown. This community has embraced Campfire Collective and made our success possible. Without your support, our endeavors would have fizzled out instead of catching fire!

I never used to mess with the em dash—the oldest, most responsible child—mostly because I didn’t understand what it was for. But y’all, em dashes are like the multi-tool of punctuation. Look at the em dash in all its glory—just waiting for you, the reader, to give it context. They can stand in for parentheses, commas, colons—use them all over if you want, just be consistent with how. Do you like the look of it without surrounding spaces, like I do? Or — and it pains me to break my own consistency here — do you like them with spaces? Do your thing, but what I want is for you to pick one and stick with it, at least throughout one project.