We’ve all been there, at a networking event, professional gathering, or just a party. “What do you do?” someone inevitably asks. How well you answer depends on how well you are prepared!

Over the past few months, we’ve talked a lot about getting ready to start a design to promote your marketing project. We’ve established a rapport with the client, defined an audience, gathered our materials, and picked the tools we want to use. There are a lot of administrative steps on the front end, but now we’re ready for the fun stuff: laying out our design!

Working from home can be both a blessing and a curse. You’ll enjoy the freedom to work in a way that is comfortable to you, but it is extremely easy to develop bad habits or fall into a slump. Let’s dive into a few ways you can keep your remote work days fresh and productive!

Search engine optimization is a viable marketing strategy and occurs whether your business actively uses it to your advantage or simply lets other businesses enjoy visibility over you. Utilizing SEO tactics can be the difference between showing up on the coveted first page of Google results and the seventh “o” in the Gooooooooooooooogle results. 

I’ll be honest. I love to read and will take any excuse I can to drop everything and pick up a book. Luckily, as a professional writer, I have the perfect reason: reading helps me become better at my job.

A content calendar is a useful tool for organizing and planning your content creation process, whether it is for social media, a blog, or other types of content. You’ll stay consistent with your publishing schedule, cover a variety of relevant topics, and align your content with important dates and events.

Whether it is trends, algorithms, or platforms, social media is constantly changing. Choosing the right social media platform(s) can be difficult. Ultimately, your industry niche and target audience are the deciding factors. Do I need accounts on all social media platforms?

Your audience is going to vary between a local, state, national, and international marketing campaign. Each subset will have its own norms, traditions, preferences, and ways of living life. You’ll want to take a deep dive into your audience to ensure you resonate with them. Figure out what makes them tick and what makes them change behavior. What do they generally shy away from, and what draws them in?

Borrowing its terminology from nature, evergreen content alludes to the timeless appeal of evergreen trees and foliage. Just as the leaves of such plants and trees never fade or change, evergreen content stays fresh and relevant for readers over a long period of time.

Since 2020, podcasting has taken the auditory world by storm. Many businesses, brands, entrepreneurs, and others are creating and sharing their own podcasts. According to Oberlo.com, “The popularity of podcasts worldwide has been increasing over the past few years, with the number of global listeners expected to be 464.7 million in 2023.”

This month, we’re talking all about what information and materials you need to begin the design process, and some tools you can use to build your marketing masterpiece. There are a lot of choices out there beyond what I’ve highlighted here, so don’t be afraid to try something new or say goodbye to something that doesn’t work for you.

Community involvement should be a part of any for-profit’s business and marketing strategy. Not only is giving back to your community the right thing to do, it also offers marketing advantages.

We’ve all seen them – Top Ten Movies to See This Year, 15 Reasons You Should Use Facebook, 25 Tips for a Flatter Tummy. List blogs, or listicles, have become quite popular in recent years because they are both easy to read and easy to share on social media.

There’s no question that the podcasting market has taken off since 2020. Due in large part to pandemic restrictions, podcasting gained popularity as a new way for consumers, individuals, and businesses to connect without contact. In fact, almost 90 million people listened to podcasts in 2022 and that number is quickly increasing. Why should you consider podcasting for your business? Here are my top three reasons why podcasting continues to be an important marketing tool.

One of the fun facts about Campfire Collective is how we got our name. Head Trailblazer Shannon Briggs is a huge fan of stepping away from the digital world and getting out into nature. Fortunately, Memphis has an abundance of lush and beautiful green spaces!

One of my favorite things about marketing is putting myself in the shoes of the intended audience. What will catch their eye? What will they find important? How will their attention travel through the information we want them to see?

After carefully crafting every sentence, you’ve finally gotten your blog, article, or press release written. Now what? As tempting as it may be, the next step is not to send it directly to your editor or client. Resist the urge to cross your writing project off your list and PROOFREAD.

Spring is almost here and the flowers are starting to bloom. Along with a welcome change in temperature, the season is associated with rebirth and new beginnings. Whether it's through TikTok videos, Instagram reels, or other video content, it is important to refresh your content strategies for the spring and summer.

I say this with all the love and care in my heart: you are behind on marketing your event. Do I know when your event is? No. Do I know what you have done so far? Also, no. Yet, from experience, I am 90% certain that my statement is true.

“Can’t we just run ads and not worry about the other stuff?”
“Why do I have to pay to be on Facebook? Posting is free.”

These are both common conversations I have with clients, colleagues, and friends. They are justified! As social media marketing becomes increasingly more complex, understanding the roles of different types of content are even more important. While “paid content” and “organic content” can sound like fancy marketing industry terms, it all boils down to whether there is money involved. Paid content involves ad dollars, and organic content does not. Yet, both are important for different reasons, and together they can make a social media strategy reach its full potential.