Halloween is fun for more than just the kiddos and college kids! It’s also a great time to tap into your creative side to develop clever and engaging marketing content to tie in with the spooky season. You can use Halloween-themed imagery and wording to develop strategies that will boost your engagement, promote your business, and connect with your audience. To get you started, here are some tips:

You may think it’s too early to start thinking about the holidays. Yet, I am here to gently inform you that you are wrong. If a holiday promotion plan for your business has yet to hit the task list, then, yes friend, you are behind. Have no fear. While the best time to start was a couple months ago, the next best time is today. Consider this your guide to get started, get motivated, and get going to ensure your business is competitive and thriving this Thanksgiving through New Year’s Day.

As someone who works from home, I find the lack of structure to be a challenge. Each week, I like to switch up my work routine to keep things interesting! Working from home can be rewarding and productive if you follow these tips.

Many businesses have already hopped on the Instagram train. For those who haven’t, here is why it can be instrumental in your marketing strategy. Instagram focuses on beautiful photos and capturing moments through visuals. Instagram is key to marketing, as it uses hashtags and geotags to increase visibility, connect and engage with users, and draw them to specific events and programs.

Email is a wonderful way to communicate in our digital age. Unlike a phone conversation, we can think through what we want to say and edit our thoughts before we hit send. When contacting others, we can take the time to craft our emails to be clear, professional, and engaging. However, sometimes even the best writers fall into the trap of relying on cliches and overworked expressions to convey their point. I’ve been guilty of using some of the following expressions – but it’s time to retire these phrases!

“You don’t even have to tell girls when it’s fall. We know. We sense it. The second it turns fall. The second a leaf falls in Connecticut, we feel it. We’re sitting at home watching TV and outside the temperature drops from 86 to 63, and we pop out of the ground like gophers. We’re like, ‘Did you feel that? I did. It was a breeze... Cinnamon, nutmeg, cloves, PUMPKIN EVERYTHING.’”
If you’re familiar with my favorite comic Iliza Sheslinger, then you’re most likely aware of her fall bit in the stand-up special Freezing Hot. While fall is not my favorite season, I can relate to the magic in the air and all the excitement that surrounds the season. With new seasonal fun also comes a new, fresh take on marketing efforts. Here are six ways to make the most of your fall marketing.

While it’s true that anyone can ask a reporter if they are interested in a story, hiring a PR team to handle your story ideas has many benefits, including much more publicity for you! Here are four key reasons to hire a PR firm for your campaign:

I enjoyed writing my last blog on good grammar so much that I decided to write another one! This month, let’s focus on misused words. We surely all know by now that “irregardless” is not a word. Regardless, there are others that continue to trip us up.

Welcome back to my three part blog series for Go Get Your Goals! This second part will explore the difference between broad and specific goals, and why your business wants to set goals as specific as possible to ensure success.

Welcome, fall! The season behind all the best f-words: football, festivals, …fumpkin spice lattes? That second f-word may be my most favorite of all. I love attending fall events, and they’re also one of my favorite marketing projects to take on. Who doesn’t love to promote FUN? Yet, in order for festivals to pull off all this fun, an incredible amount of behind-the-scenes work goes into making them the best they can be. Marketing an event requires tons of planning and action. Here are six tips to get you on the right track.

A strong grasp of grammar is essential for a writer. Nothing is as unprofessional as misspelled words, missing commas, misplaced apostrophes, and wrongly-used words. While tools such as a computer’s spell check and apps like Grammarly can keep us on track, a good writer should have the skill set to write well without these aids. A list of all grammar rules would take too long to detail, even for a grammar nerd like me, so I’m listing a few that I’ve found most helpful over the years.

In my experience, many businesses are often interested in developing and implementing an email marketing strategy but get overwhelmed at the idea of building a list, creating regular content, and staying relevant over time. With the right strategy in place, this process becomes easier. Email marketing is one of the most effective marketing tools available. Here are five reasons why you should consider it for your organization.

I’ve heard it so many times before. Each time I begin work with a new client, I sit down to learn more about them, their business, and their goals for marketing. One of the first questions I ask is, “Who is your target audience?” and more times than I’d like to admit, the answer is “well, everyone!”

I have a friend, Brad,who is the General Manager of a restaurant in Downtown Memphis. He had a meeting with his management team at the beginning of the year and in that meeting, he tasked his managers with this: “Pick 10 things you want to accomplish this year. Got them? Good, now pick 3 from your list. Now pick 1. That is all you will be able to accomplish in a year in this restaurant.” Was he wrong, oversimplifying goal attainment, or underestimating his team? I think in this meeting he hit on what every business will eventually have a hard time doing: prioritizing goals for their business and setting an actionable plan to achieve these goals.

You know the old saying “never air your dirty laundry”? Well, it applies to the digital age too. Handling these situations in public will only make you look unprofessional. It does not matter whether this customer is “right” or “wrong”. (And no, the customer is not always right.) What matters is not what was originally said, but how you handle the situation.

Networking is an incredible business tool that can add to the recognition of you and your business, plus can increase the longevity of your business as a whole. It gives you a chance to be the face of your business and make personal connections with like minded entrepreneurs, prospective clients, or customers within your target audience. A strong network can play a key role in introducing a new business idea or venture.

Blogs are everywhere these days. How can you make yours stand out in the crowd? To increase your chances of attracting an audience, here are a few simple tips for creating a strong, professional blog post.

The people you target on social media will determine the rest of your strategy. It always starts with the audience. Once you define your target audience for social media, the rest of the questions will fall into place.

Then January hits, and February follows. In June and July, it seems like people are too busy living their lives, deep in summer fun, to spend time scrolling through Instagram. August rolls around and people are trying to settle back into a routine with back-to-school. What do you do during these months to stay relevant, fun, and engaging?