In an age where the metaverse is a topic at the dinner table, and Facebook is always in the news, many may wonder if their business even needs to be on Facebook anymore. I am here to tell you with certainty that yes, you do in fact need to have a Facebook page for your business, and it needs to be active. The platform is still relevant and will be for some time. Here are 5 reasons your business needs an active Facebook page.

Oh Summer. After spring, it’s the next best season. A time of warm weather, sunshine, sundresses, sandals, ice cream, and water activities is sure to be a good one. While summertime can feel like the moment to put all business on halt, there’s a case for leaning into this season for your marketing. Here are 5 ways to make the most of your summer marketing content.

May is National Mental Health Awareness Month. Personally, I have struggled over the years with my mental health not only as a neurodivergent female, but also as a PR pro. No one would doubt that working in communications can be stressful and draining on your mental health. As Mental Health Month comes to an end, here are some strategies ways to take care of yourself all year long.

Radio and podcast ad copy must accomplish quite a bit in 30 to 60 seconds. You want to grab listeners’ attention, sound credible, paint a verbal picture, and engage your audience – all without sounding boring or obnoxious. It’s a tall order, but it can be done

Even the most well written marketing campaign, one that is thoroughly planned, clearly marked and aligned with your business and your mission will sometimes encounter a need to pivot.

Ja celebrates Jaren Jackson Jr.’s defensive plays. I celebrate the fresh, creative take our Content Kindlers bring to client campaigns. Ja calls for a replay as Yves Pons goes up for a dunk and gets called for an unnecessary foul. I support the team as they engage with our clients, offering feedback and direction behind-the-scenes. Ja calls Zaire Williams his Little Bro, and he claims status as the unofficial agent for De’Anthony Melton. I enjoy mentoring my team, offering them the resources, feedback, and encouragement they need to do their very best work. Ja high fives every player coming on and off the court. I’m grateful every day for each and every member of Campfire Collective.

Ah, spring. The season where we emerge out of the cold, icy depths of winter dreariness and enter a period of renewal, revival, and rebirth. Personally, it’s my favorite season, and I start counting down the days until its arrival starting in November. With spring comes a feeling of excitement, which businesses can use to showcase their personality and gain customer traction. Here are five ways to make the most of your spring marketing content.

The basic goal of copywriting is to sell, whether it’s an idea, a product, or a service. Compelling copy engages readers, keeping them with you until the call to action at the end. If your writing is boring, poorly constructed, or grammatically incorrect, you run the risk of losing your audience, no matter how great your product or idea may be.

On April 27th, 2020, servers, hosts, bartenders and floor managers in Memphis and the Midsouth returned to their respective restaurants eager to get back to work after a month of shutdowns. Now, however, everything looked different. QR codes were seen on almost every table. The thin blue surgical mask was now a part of the uniform. Bags and boxes of food flew out of the kitchen and hand sanitizer was the new lotion for most.

A marketing strategy streamlines an entire, and important, piece of your business. Think of your marketing strategy as a compass pointing the way. It keeps everyone in the company moving in the same direction as to how the company should position itself. As a far-reaching communication tool, it eliminates questions and last minute decision-making about marketing efforts.

Sentences are the building blocks for all compelling copy. A strong first sentence draws your audience in and sets the tone for all that is to follow. Take for example the opening line of the classic Pride and Prejudice: “It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.” Readers at once recognize that they are in for a delightful comedy of manners, with a twist of irony.

Letting someone else handle your social media marketing gives you the freedom to do what you love and do best: run your business. Business owners wear many hats; in some cases, all the hats. Running social media for a business is time-consuming, especially if you commit to consistency and quality. Outsourcing social media can free up hours in your day and lots of brainspace too.

Like a fire, our work is consistent, reliable, and steady. We light a match, watch the campaign rise, and then tend to it carefully so it continues to shimmer and shine. And we do it all as a collective. A neighborly team of hardworking, passionate individuals who have partnered with equally passionate clients.

In 13 years, I have worked with over 50 organizations on their marketing, helping spread the word about the businesses and nonprofits making an impact in their community. I’ve grown from a journey of one to an awesome, talented, hard-working, passionate, and overall fun team of six. I’ve been a part of multiple award-winning projects and have won marketing awards for them, too. I have built a life that I love, thanks to the freedom and flexibility of my schedule. This life, in addition to my amazing job, now includes a marriage, a baby, more fur babies, and lots of travel and adventure.