5 Reasons To Outsource Your Social Media Marketing

Written By: Shannon Briggs

I get it. Your social media is your brand. It’s  your face and that of your business. It’s hard to let someone else take the reins and do it on your behalf, as it’s like giving someone the keys to the castle and trusting them to not burn it down. Yet, with the right partner, outsourcing your social media can be beneficial in many ways to help your business grow: 

Freedom

Letting someone else handle your social media marketing gives you the freedom to do what you love and do best: run your business. Business owners wear many hats; in some cases, all the hats. Running social media for a business is time-consuming, especially if you commit to consistency and quality. Outsourcing social media can free up hours in your day and lots of brainspace too. 

Expertise

An effective and experienced social media pro knows how to engage with a target audience regularly, implement strategies to grow followings and increase visibility, and measure it all with data and analytics to see what’s working. They brainstorm creative campaigns and see them through from start to finish, putting thought and creativity into quality imagery and messaging. Social media managers are content marketers, customer service specialists, PR crisis managers, graphic designers, photographers, videographers, writers, strategists, data analysts, and so much more. 

Money

Yes, hiring a professional costs money. However, paying a third party will cost less than the salary, benefits, and payroll tax of bringing on an employee to handle your social media. If you factor in the time to hire, train, and develop new team members, you’re looking at an even bigger cost. For a retainer fee, an agency will often give you a team of people with the crucial skills and expertise to handle your needs. An experienced, high-quality team usually comes with correspondingly high-quality tools that are often unaffordable for a business to purchase on its own, providing even more value. 

Bird’s Eye View

Oftentimes when you are in your business, you are really in your business. You focus on the nitty gritty and may have an internal perspective looking out. On the flip side, your customers are outside looking in. An outside marketing team can see what your business customer experience is like, pair it with their social media expertise, and craft a successful campaign with the customer at the forefront. 

Rapidly Changing Landscape

Social media professionals spend a big chunk of their time keeping up with trends, tweaks to algorithms, and learning new platforms. 

Social media platforms change their functionality and layout on a regular basis. It seems like every time we learn the new landscape of Facebook and Instagram Ads Manager, it completely changes again. Let’s not even get started on the Google algorithm!

Free up that time and brainspace to run your business, not to keep up with Tik Tok trends. Even getting started on a small scale can be beneficial. And of course our team is ready to jump in and chat whenever you are.