I enjoyed writing my last blog on good grammar so much that I decided to write another one! This month, let’s focus on misused words. We surely all know by now that “irregardless” is not a word. Regardless, there are others that continue to trip us up.

Welcome back to my three part blog series for Go Get Your Goals! This second part will explore the difference between broad and specific goals, and why your business wants to set goals as specific as possible to ensure success.

Welcome, fall! The season behind all the best f-words: football, festivals, …fumpkin spice lattes? That second f-word may be my most favorite of all. I love attending fall events, and they’re also one of my favorite marketing projects to take on. Who doesn’t love to promote FUN? Yet, in order for festivals to pull off all this fun, an incredible amount of behind-the-scenes work goes into making them the best they can be. Marketing an event requires tons of planning and action. Here are six tips to get you on the right track.

A strong grasp of grammar is essential for a writer. Nothing is as unprofessional as misspelled words, missing commas, misplaced apostrophes, and wrongly-used words. While tools such as a computer’s spell check and apps like Grammarly can keep us on track, a good writer should have the skill set to write well without these aids. A list of all grammar rules would take too long to detail, even for a grammar nerd like me, so I’m listing a few that I’ve found most helpful over the years.

In my experience, many businesses are often interested in developing and implementing an email marketing strategy but get overwhelmed at the idea of building a list, creating regular content, and staying relevant over time. With the right strategy in place, this process becomes easier. Email marketing is one of the most effective marketing tools available. Here are five reasons why you should consider it for your organization.

I’ve heard it so many times before. Each time I begin work with a new client, I sit down to learn more about them, their business, and their goals for marketing. One of the first questions I ask is, “Who is your target audience?” and more times than I’d like to admit, the answer is “well, everyone!”

I have a friend, Brad,who is the General Manager of a restaurant in Downtown Memphis. He had a meeting with his management team at the beginning of the year and in that meeting, he tasked his managers with this: “Pick 10 things you want to accomplish this year. Got them? Good, now pick 3 from your list. Now pick 1. That is all you will be able to accomplish in a year in this restaurant.” Was he wrong, oversimplifying goal attainment, or underestimating his team? I think in this meeting he hit on what every business will eventually have a hard time doing: prioritizing goals for their business and setting an actionable plan to achieve these goals.

You know the old saying “never air your dirty laundry”? Well, it applies to the digital age too. Handling these situations in public will only make you look unprofessional. It does not matter whether this customer is “right” or “wrong”. (And no, the customer is not always right.) What matters is not what was originally said, but how you handle the situation.

Networking is an incredible business tool that can add to the recognition of you and your business, plus can increase the longevity of your business as a whole. It gives you a chance to be the face of your business and make personal connections with like minded entrepreneurs, prospective clients, or customers within your target audience. A strong network can play a key role in introducing a new business idea or venture.

Blogs are everywhere these days. How can you make yours stand out in the crowd? To increase your chances of attracting an audience, here are a few simple tips for creating a strong, professional blog post.

The people you target on social media will determine the rest of your strategy. It always starts with the audience. Once you define your target audience for social media, the rest of the questions will fall into place.

Then January hits, and February follows. In June and July, it seems like people are too busy living their lives, deep in summer fun, to spend time scrolling through Instagram. August rolls around and people are trying to settle back into a routine with back-to-school. What do you do during these months to stay relevant, fun, and engaging?

In an age where the metaverse is a topic at the dinner table, and Facebook is always in the news, many may wonder if their business even needs to be on Facebook anymore. I am here to tell you with certainty that yes, you do in fact need to have a Facebook page for your business, and it needs to be active. The platform is still relevant and will be for some time. Here are 5 reasons your business needs an active Facebook page.

Oh Summer. After spring, it’s the next best season. A time of warm weather, sunshine, sundresses, sandals, ice cream, and water activities is sure to be a good one. While summertime can feel like the moment to put all business on halt, there’s a case for leaning into this season for your marketing. Here are 5 ways to make the most of your summer marketing content.

May is National Mental Health Awareness Month. Personally, I have struggled over the years with my mental health not only as a neurodivergent female, but also as a PR pro. No one would doubt that working in communications can be stressful and draining on your mental health. As Mental Health Month comes to an end, here are some strategies ways to take care of yourself all year long.

Radio and podcast ad copy must accomplish quite a bit in 30 to 60 seconds. You want to grab listeners’ attention, sound credible, paint a verbal picture, and engage your audience – all without sounding boring or obnoxious. It’s a tall order, but it can be done

Even the most well written marketing campaign, one that is thoroughly planned, clearly marked and aligned with your business and your mission will sometimes encounter a need to pivot.

Ja celebrates Jaren Jackson Jr.’s defensive plays. I celebrate the fresh, creative take our Content Kindlers bring to client campaigns. Ja calls for a replay as Yves Pons goes up for a dunk and gets called for an unnecessary foul. I support the team as they engage with our clients, offering feedback and direction behind-the-scenes. Ja calls Zaire Williams his Little Bro, and he claims status as the unofficial agent for De’Anthony Melton. I enjoy mentoring my team, offering them the resources, feedback, and encouragement they need to do their very best work. Ja high fives every player coming on and off the court. I’m grateful every day for each and every member of Campfire Collective.

Ah, spring. The season where we emerge out of the cold, icy depths of winter dreariness and enter a period of renewal, revival, and rebirth. Personally, it’s my favorite season, and I start counting down the days until its arrival starting in November. With spring comes a feeling of excitement, which businesses can use to showcase their personality and gain customer traction. Here are five ways to make the most of your spring marketing content.

The basic goal of copywriting is to sell, whether it’s an idea, a product, or a service. Compelling copy engages readers, keeping them with you until the call to action at the end. If your writing is boring, poorly constructed, or grammatically incorrect, you run the risk of losing your audience, no matter how great your product or idea may be.