On April 27th, 2020, servers, hosts, bartenders and floor managers in Memphis and the Midsouth returned to their respective restaurants eager to get back to work after a month of shutdowns. Now, however, everything looked different. QR codes were seen on almost every table. The thin blue surgical mask was now a part of the uniform. Bags and boxes of food flew out of the kitchen and hand sanitizer was the new lotion for most.

A marketing strategy streamlines an entire, and important, piece of your business. Think of your marketing strategy as a compass pointing the way. It keeps everyone in the company moving in the same direction as to how the company should position itself. As a far-reaching communication tool, it eliminates questions and last minute decision-making about marketing efforts.

Sentences are the building blocks for all compelling copy. A strong first sentence draws your audience in and sets the tone for all that is to follow. Take for example the opening line of the classic Pride and Prejudice: “It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.” Readers at once recognize that they are in for a delightful comedy of manners, with a twist of irony.

Letting someone else handle your social media marketing gives you the freedom to do what you love and do best: run your business. Business owners wear many hats; in some cases, all the hats. Running social media for a business is time-consuming, especially if you commit to consistency and quality. Outsourcing social media can free up hours in your day and lots of brainspace too.

Like a fire, our work is consistent, reliable, and steady. We light a match, watch the campaign rise, and then tend to it carefully so it continues to shimmer and shine. And we do it all as a collective. A neighborly team of hardworking, passionate individuals who have partnered with equally passionate clients.

In 13 years, I have worked with over 50 organizations on their marketing, helping spread the word about the businesses and nonprofits making an impact in their community. I’ve grown from a journey of one to an awesome, talented, hard-working, passionate, and overall fun team of six. I’ve been a part of multiple award-winning projects and have won marketing awards for them, too. I have built a life that I love, thanks to the freedom and flexibility of my schedule. This life, in addition to my amazing job, now includes a marriage, a baby, more fur babies, and lots of travel and adventure.