Strategies for Managing Social Media With Limited Staff Time
There will be situations where you need to promptly post or respond on your social media platforms, but when able, Shannon Briggs, founder of Campfire Collective, suggests that you plan ahead. She uses a content calendar to plan content ahead of time. “This way we’re not waking up every day wondering what we’re going to post,” she explains. “This content corresponds with the business’s activity schedule.”
She recommends scheduling posts ahead of time. “it’s much quicker to schedule a week’s worth of posts at one time than to remember every day to login and post on different platforms,” she says.
If your pages receive public comments or private messages, Briggs recommends responding within the hour whenever possible. “While it’s not ideal, the nature of social media has encouraged people to correspond over these platforms with important information,” Briggs says. “Monitoring social media these days is akin to answering the phone at your place of business.”
Monitoring your accounts is easier when you install social media apps on your phone and turn the notifications on. Splitting these responsibilities between multiple people can help to make the process more manageable.