30 Entrepreneurs Explain How They Use Their Blog for Business
#26- To improve our SEO
At Campfire Collective, we use our blog to both educate our readers and improve our search engine optimization. Our blog posts always revolved around topics that include strategy and tactics on how we do the work we do. We hope this information is helpful for our target audience and potential clients to get started on their own, but we also want to demonstrate our knowledge and expertise in our field as well. Additionally, consistently posting new information increases a website's SEO, as well as provides us social media and newsletter content to drive traffic back to our website.