In the field of marketing, every word counts and every impression matters! Two key components play a pivotal role in shaping a brand's identity and influencing consumer perception: copywriting and branding. While each has a distinct function, the two intersect to form the cornerstone of any successful marketing strategy.

Establishing goodwill is paramount in public relations. Effective efforts to nurture goodwill can elevate your organization’s standing as a community ally or a cause worthy of support.

For most of my early career, I didn’t see the point of mentorship. I thought everyone had their own journey, nobody understood my specific circumstances, and I could read and study my way to success. (Can you believe I was a Type A, straight A student for most of my life?) Only recently has my perspective changed.

You can’t have a podcast without recording audio. Audio content is the whole point of a podcast! Before you press that record button, make sure you have solid recording practices in place and the right platforms selected to reach your target audience.

Have you ever gone to an event, and wished it didn’t have to end? Well, when you create the perfect follow-up campaign, it doesn’t have to!

Acknowledging holidays is a great way to connect with your audience, especially when the theme is on-brand for your organization! You don’t have to stick to the most well-known celebrations, either. If you look around online, you’ll find lists of obscure holidays for every occasion.

In the world of marketing, effective copywriting can make the difference between a scroll-past and a click-through.

It’s no secret that January is a slow month of the year for restaurants. People are holding strong to their New Year’s resolutions, recovering from big holiday spending, and opting for cozy nights at home.

We love to focus on the organizations that celebrate and support our city. Our podcast Just Bluffin' is an excellent example of our work to uplift community-focused organizations -- and we're happy to share some news with you! Campfire Collective and nonprofit community radio station WYXR 91.7 FM Memphis are partnering together to bring Just Bluffin’ to a wider audience

We had such a great time compiling last year’s love letter to Memphis that we decided to do it again! Just in time for Valentine’s Day, here are just a few of the reasons that we love Memphis.

Working in Memphis, you’ll find no shortage of things happening around town. As a Content Kindler, I have had the pleasure of covering a variety of banquets, parties, luncheons — you name it!

In a 24/7 world, things are always changing – including priorities! Your priorities aren’t independent of each other, or of others’ to-do lists , or the world at large.

While writing is one of the most rewarding activities – at least in my humble opinion! – it can also be a challenge. In addition to creativity, professional writing requires focus and discipline.

Last year was QUITE the year for us at Campfire Collective, and now we are full speed ahead into a new year of beginnings and celebrations to come. While many of our projects in 2023 were public in nature, much of what we’re tackling this year is behind the scenes.

In 2023, we saw trends in AI and more algorithm changes on Meta than we can count. What marketing industry trends do we anticipate for 2024? Keep reading to find out!

If 2022 flew by, then 2023 zoomed by in lightning speed. What a year it’s been for Campfire Collective! When I shared my 2023 goals with the team at the beginning of the year, we were all a bit nervous. They were lofty goals, and I knew it.

Each new year brings a series of changes in the marketing field. It’s one of the aspects of our job we love most, as we’re constantly learning and adapting.

Social media is constantly evolving. It is important to keep your content creative and relevant while also staying organized. Tools like Canva and Lightroom can help you with all of the above. Here are the top five tools that I recommend for social media.

I am both thrilled and humbled that Campfire Collective was recognized as one of the winners of the 2023 SPARK Awards for our community impact initiative, Carrying the Torch! As I’ve often said, our relationship with our community is a vital part of our identity.

I started writing this post when Twitter was still called, well, Twitter! In just a few short months. Elon Musk made it possible to purchase a blue check mark and the platform was slowly devolving into chaos.