Yes, It’s Been Over 2 Years. But We Still Need Covid Guidance, Say Business Owners

What Are Businesses to Do?

Shannon Briggs, founder of Memphis marketing agency Campfire Collective, has been erring on the side of caution when it comes to Covid from the start. “As a business owner who is also immunocompromised and a mother to a baby too young to get vaccinated until [recently], I have stayed on the ‘safer’ side longer than most,” she says.

Back in March 2020, she shifted all meetings online, canceled on-site gatherings, and began offering clients back-end services to keep revenue flowing. But as time went on, Briggs left an increasing number of Covid-related decisions up to individuals, with some on her team opting to drop protocols for themselves as early as Fall 2020. (She herself declined to do so until her child was vaccinated.)

Yes, some business owners are still holding firm to their mask-on, pro-vaccine policies. But from Briggs’ firm to Algubani’s clothing shop, and countless other establishments in the U.S., individualism has become a deciding factor in who masks up or gets vaccinated. 

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