Written By: Shannon Briggs

In an age where the metaverse is a topic at the dinner table, and Facebook is always in the news, many may wonder if their business even needs to be on Facebook anymore. I am here to tell you with certainty that yes, you do in fact need to have a Facebook page for your business, and it needs to be active. The platform is still relevant and will be for some time. Here are 5 reasons your business needs an active Facebook page. 

2.89 Billion Monthly Active Users

Facebook has more overall users, and more monthly active users, than any other social media platform. Whoever your target audience is, I almost guarantee they have a Facebook page that they check regularly. In fact, in 2021, Facebook visits accounted for 71% of all total social media visits in the United States. If you want access to as many people as possible within one space, Facebook has 2.89 billion of them ready to consume your content.

Connection

Speaking of 2.89 billion active users, Facebook gives you the tools and capability to extend customer service outside of your place of business. Think of your social media presence as an extension of your business. You can chat one-on-one with people, answer questions, and direct them to resources. For people who don’t want to visit your place of business just yet or are typically too reserved to ask for help in person, this tool is great for attending to the needs of your customers. If you run an online business, Facebook is a great way to give it a personal touch. It gives you a chance to humanize your business, as well as build a community online that can translate to offline.

Target 35+ Crowd

Though Facebook users are made up of all age groups, the majority of their active user base is between 35-65 years old, and the fastest growing age group on the platform is the 65+ range. If you want to reach this age group for your marketing purposes, Facebook is the absolute best place to do it. 

Dynamic

Facebook capabilities are vast, and people use Facebook for a variety of reasons. Using this platform as a marketing tool gives you the creative space to create campaigns in a variety of ways. For example, event marketing is made easier with the events feature that can reach a wide audience. Over 35% of Americans report getting their news and information from Facebook, so finding creative ways to tap into this market can be lucrative. For the music industry, 45% of new-music seekers aged 35-54 discover new music on Facebook, mainly through video. The use of Groups can build a niche community. This is just the tip of the iceberg. 

Affordable, Targeted Advertising

You will not find a more affordable advertising option than Facebook. Campaigns can start as small as just $1 per day, with an endless budget on the opposite side. Plus, the targeting capabilities with Facebook advertising are incredibly detailed. Another feature allows tying your ad campaigns to Instagram, even if you don’t have an Instagram account, for further reach. 

All morality discussions aside, the data stands. Facebook is a highly effective marketing tool for businesses. Using the platform to its fullest capability, with the work of an effective strategy, will almost certainly help your business reach its goals.

**Data reported from The Statista Research Department.