Written By: Shannon Briggs

Many businesses have already hopped on the Instagram train. For those who haven’t, here is why it can be instrumental in your marketing strategy. Instagram focuses on beautiful photos and capturing moments through visuals. Instagram is key to marketing, as it uses hashtags and geotags to increase visibility, connect and engage with users, and draw them to specific events and programs. 

Popularity

When figuring out what social media platforms to use, you always want to go where the people are. Right now, the people are on Instagram. With over 1.5 billion active users, Instagram remains one of the fastest growing social platforms and also one of the most trafficked by the millennial generation. Yet, Instagram has grown significantly beyond just one generation, tapping into the majority of age groups these days. 

Growth

Instagram is key to marketing, as it provides non-paid opportunities to reach an audience that doesn’t yet know you exist. The platform provides opportunities to use hashtags and geotags to increase visibility, connect and engage with users, and draw them to specific events and programs. Engaging with other users on their profiles is a great way to build connections for potential customers and grow within your specific community. 

Advertising

While opportunities for non-paid growth present themselves on Instagram, a paid strategy is still going to be the most effective way to build your presence and get your message across to your target audience. Instagram is one of the best platforms to use for this, as their advertising options are both affordable and highly targeted. 

Video

Lastly, through Highlights, Stories and Reels, Instagram provides multiple opportunities to produce engaging video content for your business. Nowadays, video is the most popular form of media to consume online, and you’ll reach more potential customers with a strategic video presence. 

Not surprisingly, at Campfire Collective, we view social media as a fire: it needs a careful foundation and consistent tending to shimmer and shine. With the right strategy, Instagram can kindle a new audience for your business.