By Shannon Briggs

I've often talked about the magic of teamwork, and there's no better example than the amazing crew at Campfire Collective. Our team is equipped with the skills, passion, and dedication that make us shine in the marketing world. But here's the real secret to our success: knowing we can't do everything on our own. Surrounding ourselves with the right people and knowing when to bring in the experts is absolutely essential for running a successful business.

Focus on Your Strengths, Outsource the Rest

At Campfire Collective, we excel at crafting social media campaigns and award-winning PR strategies. When it comes to legal matters, payroll, taxes, finances, and human resources, however, we call in the pros. Our approach is simple: focus on what we do best and outsource the rest. This strategy gives us the time we need  to move Campfire Collective forward in the work we know and love. What takes me hours in Quickbooks, my bookkeeper can handle in minutes. It’s simply more efficient and cost effective to have someone else do that work. 

The Power of a Collective Approach

We always tell our clients to let us handle their marketing needs so they can focus on their strengths. The same principle applies to our own business. By tapping into the expertise of specialists in various fields, we can ensure that other crucial aspects of the business are handled by people who know their stuff.

This year, I've spent a lot of time working with a qualified team of bookkeepers, tax consultants, HR experts, finance professionals, lawyers, and business coaches that help me tackle key areas to keep Campfire Collective operating smoothly and efficiently. I started my business with knowledge and expertise in marketing, not these other fundamental areas of running and scaling a successful business. As we keep growing, I've realized just how essential these experts are to our future success. 

Expanding Our Creative Network

In addition to our internal team and core business colleagues, we also collaborate with other fantastic creatives to give our clients a full-service experience. These partnerships ensure our clients get top-notch results in every aspect of their marketing strategies, as if they had hired an in-house marketing team.

Collaborating with creative professionals brings a variety of skills and perspectives to the table. Graphic designers, photographers, web developers, and branding experts each contribute their unique talents, resulting in more polished and comprehensive marketing campaigns for our clients.

Our collaborations  also create higher quality content for our clients all around. While our social media team can take nice photos from our phones, professional photographers and videographers can create visually stunning media. We have mastered the art of Canva, but an actual branding expert and graphic designer can put something together that is functional, beautiful, effective, and up to brand standards. We can update website content, but please don’t allow us to touch any code. 

When we work closely together, we can offer quicker turnaround times and more effective project management, ultimately leading to a more successful campaign.

A Collective Effort for a Brighter Future

The success of Campfire Collective is proof of the power of collaboration. Our approach not only boosts our efficiency but also fuels our growth. As a business owner, I have learned how vital it is to recognize the value of surrounding yourself with the right people. Embrace collaboration, focus on what you do best, and let the other experts handle the rest. Together, we can achieve amazing things.