It’s Time
A brief history.
I started my freelancing journey many years ago in 2009. At the time, I was working a full-time day job that I loved for a company that I equally loved. I would spend 8:00 a.m. to 4:00 p.m. working behind a desk doing all things marketing, events, and communication. Then, I would head home, pet the fur babies, grab some coffee, and get to work on the side hustle. This is a familiar scene to many, especially as Americans lean more into the self-employed economy as the years go by.
My first freelance gig was for a local massage company. I was introduced to the owner by one of the leaders at my day job. She said they could use the help and thought I would be great at it. I never had plans to start my own business. I thought of my side gigs as a way to earn a little extra income to help me travel and do things I love. Fast-forward four years, my freelancing had grown so much through word of mouth that I was working two full-time jobs. Through a lot of encouragement from friends and family, and a giant leap of faith, little ‘ol risk averse me took the plunge into self-employment full-time on November 6, 2015.
I have never looked back.
It’s one of the best decisions I have ever made, and I am thankful every day that I get to do what I do. Since that day, life has certainly been full of its ups and downs. But like the Dow Jones (mostly), it has trended upward since the beginning. In 13 years, I have worked with over 50 organizations on their marketing, helping spread the word about the businesses and nonprofits making an impact in their community. I’ve grown from a journey of one to an awesome, talented, hard-working, passionate, and overall fun team of six. I’ve been a part of multiple award-winning projects and have won marketing awards for them, too. I have built a life that I love, thanks to the freedom and flexibility of my schedule. This life, in addition to my amazing job, now includes a marriage, a baby, more fur babies, and lots of travel and adventure.
And now it’s time.
This business is now bigger than just me. It’s a team. It’s a mission. It’s a brand in itself. It’s Campfire Collective. In saying goodbye to “Shannon Little, PR/Social Media,” we are saying hello to a group of talented, creative professionals, each with their own expertise, working to help our clients shine brightly in their marketplace. Working together and with our clients, we provide social media campaigns that burn consistently bright, creative marketing strategies that guide companies to their goals, and polished, clear public relations that spotlight clients in what they do best. We love what we do and we have fun doing it!
Instead of my role serving as the name/face/client liaison/strategist/social media specialist/writer/admin/all the things of the business, I am transitioning to the title of Founder and Head Trailblazer. I’ll run the company and work with clients, but I am excited to give my team more autonomy in their roles to do what they do best. They’ll be taking the reins a bit more, as we work together to make every campaign the best that it can be. You can learn more about each one of these awesome folks here.
Welcome to Campfire Collective! We’re thrilled to be here, and we’re excited to blaze ahead. We’d love to get to know you better, and have you get to know us as well.
You can find us on social media, where we share lots of fun and informative content:
You can expect updates about us, our work, our clients, and our community. Plus, we’ll share lots of tips and tricks on getting the most out of your marketing.
Make sure to follow along on our blog here too. We’ll release a new post each week, giving you insight and guidance into the marketing world.
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We have a lot of exciting plans this year and beyond, kicking off with lighting this fire! We can’t wait to share our plans with you.
Cheers,
Shannon Briggs
Founder & Head Trailblazer, Campfire Collective