When we started Campfire Collective, our vision was simple: create powerful, community-driven stories that resonate. At this year’s PRSA 2024 VOX Awards, that vision found the spotlight. With great recognition across multiple categories, from consumer services to nonprofit relations, we’re thrilled to bring home an array of awards that highlight not just our work but the incredible communities we support. Here’s a look at our journey and the honors we received.

JEM Grand Opening: A Strategic Campaign Triumph

The JEM Grand Opening was a labor of love, connecting consumers with a space that brings more than products - it brings experiences. Winning VOX Awards in Media Relations, Marketing, Community Relations, and Influencer Marketing categories validates our approach to building campaigns with depth and meaning. The campaign was not just about launching a business; it was about telling a story that resonated across media and consumer channels.

• VOX Awards: Media Relations, Marketing, Community Relations, Influencer Marketing

• Gold Awards: Multichannel Use, Integrated Communications, Events or Observances (7 or fewer days)

Mid-South Hobbies RC Park Grand Opening: For the Fans, By the Fans

Launching Mid-South Hobbies’ RC Park was all about tapping into the passion of the hobbyist community. With awards in Integrated Communications, Community Relations, Marketing, and a “Shoestring Budget” success, this campaign showed us that impact doesn’t have to come with a huge price tag. We connected with enthusiasts and transformed a passion project into an award-winning event.

• VOX Awards: Integrated Communications, Events or Observances (7 or fewer days)

• Gold Awards: Social Media, Multichannel Use, Marketing, Community Relations, Shoestring Budget Campaign Welcome to Memphis, Welcome to Your Future: Empowering Nonprofits

Supporting the Welcome to Memphis initiative for workforce development was an inspiring endeavor. From Non-Traditional Tactics to Brand Management in the nonprofit sector, this campaign proved how storytelling and tactical variety can elevate community-oriented missions. Our work here was recognized across VOX and Gold categories, reinforcing our belief in using PR to drive impactful change.

• VOX Awards: Media Relations, Non-Traditional Tactics, Brand Management

• Gold Awards: Social Media, Multichannel Use, Integrated Communications, Blogs and Vlogs, Reputation, Community Relations

Just Bluffin’: The Power of Brand Voice

For Just Bluffin’, we leaned into authentic storytelling to create an impactful brand voice that resonated with audiences. Our work was acknowledged in Reputation Management and Blogs and Vlogs categories, proving the power of consistency and creativity in brand-building efforts.

• VOX Awards: Reputation, Brand Management, Blogs and Vlogs

• Gold Awards: Community Relations, Business

Recognizing Our Team: Best Small Agency and Rising Star

Our achievements wouldn’t be possible without the dedication and creativity of our small, mighty team. Winning Best Small Agency (Less Than 15 Employees) reaffirms the strength of our collaborative approach. Additionally, a special shoutout goes to Mackenzie Grannan, named PR Star, Rising Star at this year’s event - a well-deserved recognition for her talent, hard work, and vision.

Reflecting on 2024: Moving Forward with Gratitude

The 2024 VOX Awards serve as both a celebration and a reminder of why we do what we do. Every award signifies a successful campaign, but it also marks our commitment to creating authentic, impactful stories that leave a lasting impression. Thank you to our clients, partners, and community for trusting us to share your stories. Here’s to many more shared successes and to a future that keeps us inspired.